Today even the smallest business can have a strong web presence by using online directories and social media ads that are available at low cost or free of charge. How to easily accomplish this is the focus of an upcoming free seminar offered by the Small Business Center (SBC) of Richmond Community College on Tuesday, Nov. 27, at the Honeycutt Center, 600 McLean St. in Laurinburg from 6 to 9 p.m.
The speaker will be social media marketing consultant and author Martin Brossman, a St. Andrews College alumnus who now resides in Raleigh and teaches at Small Business Centers and Chamber of Commerce seminars across North Carolina. His latest book is “Social Media for Business: The Small Business Guide to Online Marketing,” which is available at Amazon.com.
The SBC seminar, titled “Marketing Your Business Using Online Ads & Free Directories” will explain the details of free Internet directories where businesses can be listed to increase connections with new customers, as well as understanding how to use social media ads on platforms including Facebook, Google and LinkedIn to reach targeted customer audiences. Pre-registration is required for the seminar and may be done online at the college website, http://www.richmondcc.edu/community-industry/small-business-center/, or by phone at 910-410-1687 before 5 p.m. Monday, Nov. 26.
Speaker Martin Brossman is dedicated to improving the North Carolina economy through spreading the word about grassroots marketing strategies.
“As businesses, towns and counties integrate traditional marketing with new media marketing and social marketing, they maximize their draw for local business and customers outside their area,” said Brossman. “A good example of this is the Richmond County Daily Journal which offers an excellent online edition in addition to their print edition, with an online local business directory and mobile marketing options.”
Brossman added, “The Small Business Centers provide valuable resources and training to help small and micro businesses and are funded by the state. The Chamber of Commerce acts as the hub to help facilitate business networking and cooperation among local-owned businesses. If businesses take advantage of both of these, they not only help their own business but also advance their communities.”
More information about Brossman’s classes can be found on the website: www.NCSmallBusinessTraining.com which also provides free resources for small businesses. Seminar participants will receive special access to more extensive resources available on the site.