Rockingham boutique getting back to its ‘roots’


By Matt Harrelson - [email protected]



Matt Harrelson | Daily Journal Our Southern Roots employees Kinley Andrews and Lexi Grant, left to right, fold Southern Darlin’ T-shirts inside the new boutique store on Fayetteville Road.


ROCKINGHAM — A new southern-inspired apparel boutique has opened up on Fayetteville Road, and Tina Sugg says she’s got items for the whole family.

“We sell Southern Darlin’, Orca Coolers, Simply Noelle boutique women’s clothing. We sell boutique clothing for children, Sorelli jewelry, it’s handcrafted. It’s like an heirloom. You pass it down,” said the owner of Our Southern Roots. “This week we should have our Rescued Wine Candles, and their money goes to animal rescue. And we’ll get Bridgewater Candles also. One candle feeds three meals for every child.”

Sugg said the store also supplies Simply Noelle purses and wallets, as well as providing wholesale boutique items that can be monogrammed. She added they use someone locally to do all of their monogramming — not only to support other local businesses but to get the items back quicker.

Sugg, who has lived in Richmond County her whole life, decided she wanted to get into the retail business after being the wife of a logger for many years.

“My husband and I, we live in Ellerbe, and he’s a logger,” she said. “He’s been logging his whole life. So I decided to do something for me, and I like this kind of thing, and I thought I’d give it a whirl and try to give back to the community because we don’t really have anything like this.”

Based off of reviews on the store’s Facebook page, those purchasing items from Sugg seemed to be pleased. With Monday marking the third week of being open, Sugg and her two employees — daughter Kinley Andrews and Lexi Grant — said business is doing well. The only problem, they said, is not enough people know the store exists.

“It’s actually been pretty good,” Sugg said about business. “I feel like there’s a lot more people that don’t know about us that need to know about us. But a lot of people still don’t know that we’re here.”

Sugg hopes to change that with advertising, an online presence and old-fashioned word-of-mouth. She added that AT&T is currently building a new website for Our Southern Roots, and she hopes to launch it at the beginning of June.

The store is open from 10 a.m. to 6 p.m. Mondays through Fridays and 10 a.m. to 2 p.m. on Saturdays, but Sugg said on holidays they plan to stay open later.

“We’ll stay open later if people call and say, ‘Hey, I just got off work, and I really need to get something’ or a last minute gift,” said Sugg. “They’re more than welcome to call. If they don’t see it in the store, I’ll do what I can to get it ordered for them, too.”

Sugg contacts the companies that sell their items wholesale to her like Southern Darlin’, but she gets the final word on what actually ends up in the store.

“That and my new customers tell me what it is that they want,” she added. “I’ve got stuff for the whole family; women, men and children.”

Reach reporter Matt Harrelson at 910-817-2674 and follow him on Twitter @mattyharrelson.

Matt Harrelson | Daily Journal Our Southern Roots employees Kinley Andrews and Lexi Grant, left to right, fold Southern Darlin’ T-shirts inside the new boutique store on Fayetteville Road.
http://yourdailyjournal.com/wp-content/uploads/2016/05/web1_DSC_0526-2.jpgMatt Harrelson | Daily Journal Our Southern Roots employees Kinley Andrews and Lexi Grant, left to right, fold Southern Darlin’ T-shirts inside the new boutique store on Fayetteville Road.

By Matt Harrelson

[email protected]

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