
The Richmond County Chamber of Commerce and community leaders gathered at the Dieffenbach GM Superstore location in Rockingham on Monday to celebrate a groundbreaking ceremony.
“It’s the start of construction on the new facilities,” said Emily Tucker, chamber president.
Dieffenbach, at 1209 E. Broad Ave., is being totally remodeled, and most of the Dieffenbach team will be working out of trailers until the estimated end date of Aug. 31.
“We appreciate your years of contributions to the county,” said County Commissioner Don Bryant.
Chamber of Commerce Board Chair, Terry Greene, noted that he was excited to see new growth in the county.
“I wouldn’t have this opportunity without the support of the community,” said owner Jeff Dieffenbach. “We’ve had a lot of support here over the last 16 years.”
Dieffenbach extended special thanks to Russell Bennett, for “giving us this opportunity in 1996.”
“This will be a great improvement for our customers and employees,” said Dieffenbach. “I’m excited about our future here in Rockingham.”
Only the shell of the parts and services department will stay intact; the sales room and office areas have been demolished and will be rebuilt as part of GM’s new image program.
“It’s because of the loyalty of the community that we’re here today,” said Hank Dieffenbach. “We’re grateful to everyone who has supported this business over the years. We want to continue to live up to your expectations — that’s the most important thing.”
Celebrating Dieffenbach’s groundbreaking ceremony were: Emily Tucker; Wayne Deal, Weaver Cooke Construction; Joseph Hatem, WHN Architects; Hank Dieffenbach; Danette Dieffenbach; Jeff Dieffenbach; Tara Platt, Dieffenbach Manager; Russell Bennett; Gene McLaurin, Rockingham mayor; Monty Crump, Rockingham city manager; Kenneth Robinette, chairman to the county board of commissioners; and Don Bryant, county commissioner.
— Staff Writer Kelli Easterling can be reached at 910-997-3111, ext. 18, or by email at keasterling@heartlandpublications.com.








